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Entertainment

The Odyssey vs Bollywood: IMAX Squeeze Hits Dhamaal 4 and Welcome to the Jungle

As "The Odyssey" commandeers IMAX and premium-format screens across India, Hindi releases are feeling the squeeze. "Dhamaal 4" slipped to about Rs 2.49 crore net on Day 9, "Welcome to the Jungle" crashed to roughly Rs 20 lakh by its fourth Friday (India net ~Rs 132 crore), and YRF's "Alpha" is slowing. A look at the screen crunch reshaping Bollywood.

Abhijit Chowdhury•Jul 18, 2026•9 min read
The Odyssey vs Bollywood: IMAX Squeeze Hits Dhamaal 4 and Welcome to the Jungle

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